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A stack of nonfiction books on course creation, teaching and building a learning business

If you wrote it, you can teach it.

Business, money, leadership, health, parenting, faith, craft: if your book teaches something, it already has the structure of a course. Chapters become modules. Your frameworks become the graphics. Your stories become the lessons people remember.

Turn your book into a course. We do everything but teach it.

Scripts, graphics, a set branded to your book and the finished course platform are all done for you. Your biggest lift is delivering your scripts on camera.

$3,499 $2,499 intro offer

Turnkey. Conversion from book to scripts, graphics, filming and launch.

Flexible payment options available • discuss with producer

Curious what course videos look like?

Press to watch a real sample of what your course will look like.

The studio is branded to your course's logo and colors, so what you see here is what your students get.

Tap to play. Sound on.

Turnkey means turnkey

Your lift

  1. Review and approve. We send the scripts and graphics. You read, mark up what you'd say differently, and approve.
  2. Teach on camera for a day. Fly in, walk onto a set built around your book, and deliver your scripts from the prompter.

That's it! Seriously.

Our lift

How it works
A book becoming module scripts with learning objectives, then the script on a studio teleprompter 1 Done for you

Your book becomes a studio-ready course

Scripts and broadcast graphics, built from your chapters

  • Your chapters are mapped into modules and lessons, each with clear learning objectives.
  • On-camera scripts are written using accepted instructional design principles, in your voice.
  • Slides and graphics are designed to broadcast standards, in the look of your book.
  • You review and approve. There is nothing for you to write or design.
An author teaching on the studio stage with the screens branded to their book 2 One day in the studio

You record it in one day

A set branded to your book, with your scripts on the prompters

  • Once scripts and graphics are approved, we book your day in The Teaching Studio.
  • Every screen on the set carries your book's title, colors and art.
  • You teach from a real teaching environment: a presentation stage, a smart board and a desk, with the tools to move between them.
  • A studio technician switches six cameras. A producer runs the day. You read, you teach.
A finished lesson video with the author beside a broadcast graphic of the module's key points 3 Finished and live

Your course goes live, wherever you want it

Our hosting platform, your platform, or both

  • Finished videos land on our web-based course platform, set up for lead generation, purchase, or both.
  • Or we deliver them ready to drop into the learning platform you already use.
  • Every video is yours: use it in your course, your launch, your speaking and your social.

Done for you, in a way you couldn't do yourself.

Anyone can point a webcam at a book. A course that students finish, remember and recommend takes learning design, broadcast graphics and a production team. That's what you're buying.

Students stay.

Camera movement, a real set and graphics that change with every point hold attention through a whole lesson. A static talking head doesn't.

Students finish.

Modules with stated objectives and lessons built to accepted instructional design principles make progress visible, so more people reach the last module.

Students apply it.

Frameworks drawn on the smart board and reinforced on screen move your ideas from heard to used.

Students trust you more.

Production quality signals the value of what you teach. Investing in a professional course entices others to invest in you.

One set. Three ways to teach.

Your book on every screen. Move between zones as the lesson calls for it. The cameras follow.

The presentation stage with branded screens
Presentation stageKeynote-style lessons with full camera movement and your book's art behind you.
An instructor drawing a framework on the studio smart board
Smart boardAnnotate slides, diagram and interact with visual content.
The teaching desk with a laptop, microphone and branded screen
The deskWorked examples, walkthroughs and case studies, newscast style, from your laptop.

Swipe to see each zone

Durham, NC

Same day. Fly in, record your course, fly home.

Authors and coaches fly in from across the country. We're a 20-minute drive from RDU International, so many record in the morning and are on an evening flight home. No overnight stay required — and low corporate hotel rates if you'd rather have one.

Trusted by names you know

The same stage used by

UNC
Duke
Caterpillar
ExxonMobil
Microsoft
Coursera
Smith Anderson
Driven Inc.
The studio allowed us to create a national experience for our audience in an environment that met our high standards of professionalism.
Rod Santomassimo, Founder, The Massimo Group

Books to Courses

Thirty minutes with a producer, at a time that works for you.

Bring the book. We'll walk through how it becomes a course, what your day in the studio looks like, and what it takes to get there. No pitch deck, no pressure. Pick a Zoom time that works for you.

$3,499$2,499Intro offer

Turnkey. Conversion from book to scripts, graphics, filming and launch.

Flexible payment options available • discuss with producer

Talk to a producer
Interested?Talk to a producerPick a time that works for you